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Missouri Welding Institute
Meet Missouri Welding Institute
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Their Mission
Founded in 1994, Missouri Welding Institute trains the nation’s finest welding craftsmen using a hands-on approach, one-on-one attention and a family-style environment to prepare students for a successful career. A career in welding provides job opportunities in a variety of industries and locations. Missouri Welding Institute’s four hands-on courses and in-depth training prepare students with all the skills needed to become a successful tradesman. Missouri Welding Institute is dedicated to providing its students with a sound occupational education. They strive to enable students to develop the attitude, knowledge, quality and skills necessary for them to be effective as a person, a family member and a citizen in an era of rapid social change.
This case study provides an inside look at our partnership with Missouri Welding Institute. The primary work performed is:
- Social Media Management
- Website Creation and Optimization
- Brand Strategy
- Content Creation
Where We Come In
Our Work
Missouri Welding Institute approached Celerity Media to help build their online presence. They had an existing TikTok but wanted to expand to all platforms. The goal was to increase the number of enrolled students so that they could provide more value. Celerity Media has worked closely with the team at Missouri Welding Institute to watch this come to fruition.
Website Before & After
STEP 1
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Website
From our research we felt Missouri Welding Institute's website was lacking compared to competitors in the trade school space. Celerity Media did a complete redesign of Missouri Welding Institute's website to modernize the online brand. A clean and organized website will increase conversions and help convey credibility.
STEP 2
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Social Media
Celerity Media reworked Missouri Welding Institute's content strategy and began creating content in-house. We worked with the original content creator and began posting five videos a day across all platforms.
Since working with Celerity Media, Missouri Welding Institute has had their best year ever. With our help Missouri Welding Institute managed to book their upcoming courses to capacity eight months in advance.
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Conclusion:
Win-Win Partnership
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As with all Celerity Media partnerships, the goal is to create growth and increased revenue for our clients. We continue to enjoy working with Missouri Welding Institute and have been deploying new strategies to achieve results. We never approach marketing with a one-size-fits-all mentality; strategies must be determined in real time as data is collected. This continues to be our process for all our partnerships at Celerity Media.
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